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In The News


Winter Warmers!

With some small revisions of your offer you can turn the coldest and wettest time of the year into your key of success. Consider offering winter warmers and target your customers who now spend more time in your cafe or coffee shop increasing their average spend.

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A Beginners Guide

A real "Beginner's Guide" for those who think about a food to go offer - whether an installation is of benefit to your business or not depends on several factors. If you have 1,5 meter room in your store and you want to reach the possible 60% margin with your food to go offer, read the full article to learn more about the different ways to get into food to go, its costs and the operational procedures.

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Previous Articles


New Year's Resolutions or Revolutions!- British Baker

The festive season is over. As Bakers, Retailers and Cafe Owners we should consider our "guilty" customers who want to lose Christmas pounds. So why not introduce a health conscious offer and raise awareness? Let's start the New Year's sales revolution now!

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Snack Attack - British Baker

Let's target our customers who want to enjoy a snack between meals and increase our daily sales by a third. Be ready for the next "snack attack"...

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Bring back the great British tea - British Baker

We have noticed that there is a growing trend for mid-to late afternoon tea. Bakeries and cafe owners should consider offering a speciality premium tea range with a divers rage of delicious cakes and pastries. Get some advice to bringing back the great British tea!

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So you want to improve your offer? - British Baker

Improve your offer: everything about category review, the benefits of a hot food offer, customer demographics, merchandising and staff training...

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Back to School - British Baker

Do it like the big players such as Pret A Manger, Greggs and Subway and ensure great products with quick & friendly service to gain customers loyalty! Therefore get back to the basics and boost your sales...

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Sell More this Summer - British Baker

Top tips for this summer, advice on up-selling, link selling and promotional selling. You can increase our 'at counter sales' by over 20%, using these very simple techniques. Our colleagues at him! show that 85% of customers do not have a specific budget in mind and are open to buying more.

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Spring into the Summer - British Baker

The temperatures are rising and it's time to review our menu this summer and make it more 'weather friendly' with a great rage of cold drinks, e.g. frappe, smoothies and carbonates. With some tips and tricks in terms of merchandising and preparation you'll soon boost your sales.

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Healthy Food on the Go - British Baker

The healthy eating trend is growing ever stronger customers are looking out for low carb, highly nutritional value options. So you as independent retailers, bakery or cafe owners should introduce fresh fruit, nuts and cereal bars right at the front counter to offer throughout the day.

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Trade Show Tips - British Baker

Exhibitions can be an inspirational source of market insights. Oxxygen organised this year's Cafe+ show in partnership with William Reed Business Media where experts from the coffee, bakery and convenience industry advised independents retails on how to increase sales.

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