Case Studies
Conservative Party, Brand Development
Objective
Promote the Conservative Party in the lead up to the 2001 election
Solution
Marketing and business strategies were applied to the Conservative
Party fundraising and donor management, focusing on key politicos
and central policy.
Delivery
Achieved by a targeted series of direct marketing initiatives, fundraising events and restructuring of the Conservative Party Donor Clubs.
Benefit
Generating a £43.5m turnover from a £3m base was the right platform enabling the Conservative Party to fight in the 2001 general election. The Conservative Party enjoyed a fourfold increase in donor membership. This unprecedented financial and donor membership event sustained the party during and well after the 2001 general election.
"This was one of the most interesting and challenging roles in my life, not only did our team modernise Party fundraising; we did it with captains of British industry, politicos and the great British public ." -Max Jenvey