William Reed Business Media

William Reed Exhibitions, a leading business to business publisher with an extensive range of high quality products serving the UK food and drink industry aimed to increase visitor numbers for the Convenience Retail Show at NEC Birmingham. Oxxygen was commissioned to create a programme for the show’s new area Café + Live to generate visitor attraction.

Max Jenvey composed a programme of expert’s of top brands within the coffee and convenience sector ranging from interactive presentations, panel discussions and work shops demonstrating successful selling strategies to independent retailers.

Café+ live was an amazing success, with a roaring reviews from all visitors to the area. Lowri Roberts, Fresh Food Controller from Tates explains “I thought Café+ Live was excellent. There’s so much I can go back to my business with, lots of ideas that can really help develop my teams.”

The Convenience Retailing Show and co-located show the International Forecourt and Fuel Equipment show has seen an increase in visitor numbers by 22%, and the success of Café+ Live was one of the major new visitor attractions at the show.