McDonalds Restaurants Ltd
Driving revenue through innovation, McDonalds became the first UK, quick service restaurant to utilise cross channel marketing - cinema, car park and bus tickets. All became promotional vehicles to drive footfall and incremental sales spearheaded by Max Jenvey.
During Jenvey's seven years with the company the strap line was 'There's nothing quite like a McDonald's!' and for him there was no better place to cut his teeth in marketing.
