ExxonMobil
Brand Implementation, Foodservice
Seeking to enter a highly competitive market, ExxonMobil commissioned Max Jenvey with the task of conceiving and managing, end-to-end, a newretail brand for the UK marketplace. Jenvey implemented and launched a new global brand format - 'On the Run'.
Oxxygen secured the ongoing project and will continue to support the brand rollout and marketing development.
The immediate effects?
The brand achieved 45% profit uplift - delivering incremental revenue of £4.3m per annum generated over 38 sites. Year ending 2006 will see a further 24 sites across England and this is set to increase.
