Conservative Party

Brand Development

Generating a £43.5m turnover from a £6m base was the right platform enabling the Conservative Party to fight in the 2001 general election.

Through a targeted series of direct marketing initiatives, fundraising events and restructuring of the Department Donor Clubs, the Conservative Party enjoyed a fourfold increase in donor membership.

This unprecedented financial and donor membership event sustained the party during and well after the 2001 general election.